УДК 339.138(075.8)

Perspective Concepts of Marketing : electronic didactic-methodical complex for the speciality 7-06-0412-04 "Marketing" / P. Liazhanskaya; BSU, School of BSU, Chair of Marketing. – Электрон. текстовые дан. – Minsk : BSU, 2025. – 80 p. – Bibliogr.: p. 78–80. – Режим доступа: https://elib.bsu.by/handle/123456789/337421. – Загл. с экрана. – Деп. в БГУ 20.11.2025 № 014020112025. – Текст : электронный.

The didactic-methodical complex of the academic discipline is intended for students majoring in 7-06-0412-04 "Marketing". The content of the electronic didactic-methodical complex involves studying the following issues: modern concept of relationship marketing, client in relationship marketing, neuromarketing as an innovative discipline of the 21st century, methods of psychological influence on the consumer's personality, concept of territorial marketing. For each topic, a brief lecture summary, test questions, topics for papers and reports, case analysis, practical tasks are offered.