УДК 339.138:004.6(075.8)

Intellectual analysis of data in marketing : Electronic didactic-methodical complex for the speciality 7-06-0412-04 « Marketing » / P. Liazhanskaya ; BSU, School of BSU, Chair of Marketing. – Электрон. текстовые дан. – Minsk : BSU, 2025. – 35 p. – Bibliogr.: p. 35. – Режим доступа: https://elib.bsu.by/handle/123456789/326928. – Загл. с экрана. – Деп. в БГУ 10.03.2025 № 004010032025. – Текст : электронный.

The didactic-methodical complex of the academic discipline is intended for students majoring in 7-06-0412-04 «Marketing». The content of the electronic didactic-methodical complex involves studying the following issues: the essence of data mining in marketing; concepts of data mining; analysis of data related to the activities of the enterprise; methods of data mining; stages of the process of data mining in marketing; instrumental means of data analysis; application support for data analysis in marketing; information support for making marketing decisions; marketing activities based on database mining; the essence of software for data mining in marketing; main software products for data mining.